Landmark updates

Affordable tax videos for your website

According to a recent post by Liraz Margalit Ph.D. on the Psychology Today website:

Whether it’s YouTube, Vine or integrated content, video has quickly become one of the most impactful ways to speak to an audience. According to a recent study by Usurv, if you want visitors to your site to share and interact with your content, delivering it via video is the best way to go. Consumers are 39 percent more likely to share content if it’s delivered via video, and 36 percent more likely to comment and 56 percent more likely to give that video a coveted “like.”

She follows on:

Videos are processed by the brain60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip! Humans are hardwired to avoid demanding cognitive strain, so this tendency toward “laziness” will, more often than not, invite us to choose information that is easy to process over the form that makes us put out a lot of effort.

However, it would seem that text still has a part to play if visitors are intent on control: if they want to sort the wheat from the chaff and take from content what they need to solve their problem or otherwise satisfy a need.

There is no doubt, that if your website visitors are browsing without a great need for specific information, they may be drawn to videos on your site rather than ploughing through blocks of text.

In our opinion you should have both, video and text.

I have decided to offer quarterly videos on topical tax issues that you can stream from your website, YouTube or other video platforms. Watch the video that follows to see what is on offer.

Topics planned for 2017-18

1 July 17 – How will you be affected by Making Tax Digital?

1 October 17 – Are we seeing the end of tax-free benefits?

1 January 18 – Tax planning opportunities prior to 5 April 2018

1 April 18 – Tax planning opportunities 2018-19

See the full range of service options, pricing etc. by following this link.

Leave a Reply

Your email address will not be published. Required fields are marked *